Download book Voices That Matter: Talent Is Not Enough : Business Secrets for Designers by Shel Perkins in DOC, MOBI, EPUB
9780321702029 English 0321702026 It takes more than talent to launch and sustain a successful creative firm -- you need solid business skills! Former operations director for several leading design firms, Shel Perkins is familiar with both the creative and business sides of the design world. A strong visual focus and concise text make learning about thorny business realities like staffing, marketing, intellectual property law, and financial management easy. Filled with real-world guidance on sound business practices. The best business guide for design professionals just got better! The first edition was hailed by industry leaders as brilliantly informative and a must-have reference work. It has quickly become required reading at top design schools all across the country. Now the book has been updated and expanded to include several important new chapters, including expert advice on successful management of large projects., The best business guide for design professionals just got better This revised and expanded second edition includes everything designers need besides talent to turn their artistic success into business success. You ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you ll learn: How to get on the right career path The best way to determine pricing How to avoid common legal pitfalls How to manage large projects The secrets of efficient design teams How to forecast your workload and finances "Talent Is Not Enough" provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: Design planning and strategy Corporate identity development Publication and editorial design Brand identity and packaging design Advertising and promotion design Marketing communications Environmental design Industrial design Motion graphics Interaction design Information design It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry. Frank Maddocks, President, Maddocks & Company Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer. Marty Neumeier, author of "Zag" and "The Brand Gap" ", The best business guide for design professionals just got better! The first edition was hailed by industry leaders as brilliantly informative and a must-have reference work. It has quickly become required reading at top design schools all across the country. Now the book has been updated and expanded to include several important new chapters, including expert advice on successful management of large projects.
9780321702029 English 0321702026 It takes more than talent to launch and sustain a successful creative firm -- you need solid business skills! Former operations director for several leading design firms, Shel Perkins is familiar with both the creative and business sides of the design world. A strong visual focus and concise text make learning about thorny business realities like staffing, marketing, intellectual property law, and financial management easy. Filled with real-world guidance on sound business practices. The best business guide for design professionals just got better! The first edition was hailed by industry leaders as brilliantly informative and a must-have reference work. It has quickly become required reading at top design schools all across the country. Now the book has been updated and expanded to include several important new chapters, including expert advice on successful management of large projects., The best business guide for design professionals just got better This revised and expanded second edition includes everything designers need besides talent to turn their artistic success into business success. You ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you ll learn: How to get on the right career path The best way to determine pricing How to avoid common legal pitfalls How to manage large projects The secrets of efficient design teams How to forecast your workload and finances "Talent Is Not Enough" provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: Design planning and strategy Corporate identity development Publication and editorial design Brand identity and packaging design Advertising and promotion design Marketing communications Environmental design Industrial design Motion graphics Interaction design Information design It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry. Frank Maddocks, President, Maddocks & Company Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer. Marty Neumeier, author of "Zag" and "The Brand Gap" ", The best business guide for design professionals just got better! The first edition was hailed by industry leaders as brilliantly informative and a must-have reference work. It has quickly become required reading at top design schools all across the country. Now the book has been updated and expanded to include several important new chapters, including expert advice on successful management of large projects.